The earlier HBO promos had a woman at a beach house, singing the 'HBO' jingle while walking on a beach, having fun.

Air New Zealand Safety Videos: The video 'Safety in Paradise' with Special Guest appearances from the Sports Illustrated swimsuit models on the beaches of Aitutaki, in the Cook Islands.

This ad then became the basis for the newer commercials of the campaign. Compare it to the older commercials where it was all about people in bottle costumes.

In the series of campaign advertisements of Orangina, they made one which set in the beach.

Also expect some Beachcombing and someone getting buried in sand. Even if the cast isn't changing into bathing suits, they'll probably shed their footwear at the very least to avoid being labeled a tourist like the derided ' shoobie', so don't be surprised if this happens, and/or this sets up someone to step on something sharp or jagged while barefoot (often followed by a Green Aesop if that something happens to be a piece of beach litter). And since people usually go barefoot at the beach to feel the sand and surf, shoes and socks are usually the first things to go.

Japanese works might also show them trying to smash a watermelon or two. Besides having a dip, characters may also hit the nets for a game of beach volleyball. Also a good spot for a random Beauty Contest. Sometimes you'll meet the Surfer Dude here, and the Muscle Beach Bum. Sadly for the fanboys, beach episodes are usually (except for the romance genre in which it is part of the plot) considered extreme examples of filler and treated accordingly.

In shows that small children can watch as well as the adults (therefore being child-friendly), they have a beach episode because the beach is typically considered fun. For example, if Alice generally wears purple, expect her swimsuit to be purple too. Sometimes the bathing suits can be Played for Laughs if they look similar to the characters' already- Limited Wardrobe's. Often combined with or immediately following a Recap Episode, in a lot of shows, the Beach Episode generally exists solely for the purpose of getting the cast into bathing suits, either for titillation or just because some people want to see what the characters' bathing suits look like. The Beach Episode or Pool Episode is, simply put, an episode where the cast decided to take a break and go to the beach or a swimming pool for some wet and splashy fun.

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